A large number of users communicate online, shop online, work online and they do all of this by means of social media that have become a widely present phenomenon. Therefore, if you own a company, you should consider taking advantage of all the perks of social media in order to improve your brand. There are different approaches to achieving this, and different aspects to be taken into consideration; therefore, we’ve come up with a list of tips you should follow so as to strengthen your brand image.

Visuals of Your Business

When working on your brand identity, you should take the visual side into consideration, that is, the colours of your brand, the font choice, or a theme of your imagery. In order to use all of this effectively, you need to develop and implement a successful visual branding strategy.

  • Colours – Almost any successful company has its colour trademark that makes it memorable. For example, the colour of Coca-Cola is red, and it’s almost always associated with the company. Therefore, you should consider two, or three colours that you will use consistently in your promotions and posts on social media. Prior to making a decision, you should consider what kind of a message each colour sends. In addition, make sure that colours are compatible, for example, pink and red rarely go together.
  • Font – Another aspect that can reflect your brand identity is the font used in your posts, or texts. Again, you can choose two or three that will be used in your materials. You can use different types of font for titles, subtitles and the body of your texts.
  • Imagery – You should have a consistent theme that you’ll use in your marketing images. Remember to make sure it’s appropriate for the type of audience to which it’s supposed to appeal; after all, you’re pitching to your customer base, not to your own tastes.

Choosing a Social Network

In terms of marketing, a business really shouldn’t limit itself to a single platform and there are more than a couple of these. Among the most popular social networking websites are LinkedIn, Facebook, Pinterest, Twitter and Instagram. Often regarded as the “Facebook of business”, LinkedIn is commonly used for hiring and establishing business relationships with other companies. Facebook, on the other hand, is suitable for promoting basically everything. It has a large number of users and its world-wide popularity is not something to be taken lightly. You can easily create an account here and start promoting your business. Facebook offers an option of paying for ads, which, seeing as how the number of users is enormous, at the very least, is a significant popularity booster. Another popular social network is Instagram; however, it’s heavily based on images, so it might be more convenient for companies that sell clothes, jewellery or decoration. In addition, Instagram is predominantly used by young adults; therefore, you should decide on the type of audience you want to appeal to.

According to Liquid Creativity,a brand agency from Melbourne breaking with tradition is an excellent way of capturing the audience’s taste, so if you’ve traditionally used Facebook, you can consider some other platform such as Pinterest where you can cover your new product launches, or present your new projects. Finally, Twitter offers a unique opportunity to summarize what your company is about in 140 or fewer characters, something even the laziest of users will read.

 
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Content

Joining a social network and creating a profile isn’t enough for developing your brand successfully. There is a huge number of businesses competing for customers’ attention, so you need to figure out how to win them over. One of the most important factors that will lead you to success is the content you share on social networks. First of all, you need to create and share content on a regular basis, because your posts can easily be overlooked among dozens of others. Secondly, you have to make sure that the content you create is relevant to your customers’ needs. It has to respond to their questions, or provide solutions to their problems. However, once in a while, you should post content just for their pleasure, for example, a funny video, or an image. This will bring you closer to the users and show that your business has a certain personality. You can engage them even more by inviting them to create their own content concerning your product.

Business competition can be fierce and, in order to succeed in the business world, you have to use every means available to help your company flourish. Social media is a powerful tool and might just be the one you need to triumph.

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog. Enjoys dramas, camping, geometry art, and jazz.

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Hi, I'm Lisa Illman.

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