crosscoach™

When I launched my outdoor cat enclosure at Kritter Kommunity I had no idea what I was doing or which efforts would produce the biggest return on my investment of time. With little money for advertising, I took to social media creating a Twitter account that my cat Finnegan now manages. After creating a robust sales pipeline in less than 90 days and taking pre-orders for my product, I next went to pitching traditional media in hopes of gaining media and PR exposure. I wanted to expand my audience as well as gain credibility. Although I made many mistakes during this journey, I was able to get my product into numerous blogs and smaller publications. I wanted more so I started to use an outsourced company to help with these efforts. They were wonderful! Watching them, I learned where my biggest mistakes were being made. After a few months, I wanted to bring the PR back in house. The biggest reason? I saw the benefit of developing a relationship with the media myself. When I outsourced this process, I was also outsourcing the relationships. What I have found is the media wants to know about you, the Inventor, the Founder, the Author, the Writer. They want to know your compelling story. I am happy to say, this journey finally started to bring me the results I wanted. Getting my product on Good Morning America with Dr. Marty Becker, in Cat Fancy, in the Chicago Tribune, in Motor Homes Magazine and many, many other publications. As I honed in on my skills pitching the media and investing in personal development with this skill set, I had developed a 5 step process to pitch the media and get results withing 90 days.

Fast forward to 2015 when I launched lisaillman.com to start blogging about my journey and offering my business development workshops and speaker presentations. I wanted to have a platform I could use to help others along their journey. Around the same time I was introduced to the powerful live streaming apps complimenting the already powerful social media portfolio. I realized immediately the power of live stream and began incorporating it into my communication channels where I offer tips and services in business development. On October 1st, 2015 I made a goal to somehow be published in a top ten business publication with my live stream expertise included. I gave myself a 90 day time frame. I used the same 5 step process from my pet product and am happy to report that on October 25th my Periscope journey was published in Forbes.com. This story inspired me to create CrossCoach™, a combination of virtual workshops plus one on one consulting specific to your brand to help you get traction fast.

The first CrossCoach™ course is now available. I want to give you the tools, the same 5 step process I use to get into the media, AND I want to be with you every step of the way as you start out. You will have the benefit of learning in a presentation style setting PLUS the one on one coaching that is needed to get you on your way to manifesting results as quickly and efficiently as possible.

The juicy details are below and I am super excited to get started!

agendaBrandPRSocialMedia

11/20-11/23 One on One 30 Minute Assessment Session  – I will assess your current brand and PR process identifying specific 90 day goals to include PR exposure in magazines, newspapers and blogs we identify together.  An action plan for you to pursue will be outlined as a follow up to our conversation (expect homework assignment)

11/30 – 7:00PM EST Private Group One Hour Periscope – review 5 step process to get into the media and the questions you should be asking yourself to realize your goals. Based on the information from our one on one, I will be providing specific examples of other areas you can expand your PR reach. This one hour session will be filled with informative tips that will catapult you into a new way of thinking about your audience and how you can expand your reach. (expect a homework assignment)

12/4-12/6 One on One 30 Minute Accountability Session – I will review your progress and homework assignment plus offer any specific direction as it pertains to your 90 day action plan

12/7 – Private One Hour Periscope – We will be drilling down into the hook and angle of a pitch. Specific examples using your brand could be used. This is a hands on approach to your success. I play an active role in coaching you as we draft your proposals to the media. (expect homework assignment)

12/18 – 12/20 One on One 30 Minute Review Session – We will review your progress and continue discussing your action plan to date. Bring any and all questions as it pertains to your business. BONUS: sales questions, marketing questions and social media questions also welcome during this session.

12/20 Private Group 30 Minute Periscope – Discuss and review live stream. Learn how to drive traffic to your blog, website and other social media outlets while specifically applying it to upcoming PeriShare™ a group scope we have in January.

Agenda2brandPRSocialMedia

1/1/2016 HAPPY NEW YEAR and we will have a PeriShare™ today to utilize live stream and bring more exposure to your brand (and any media exposure you may have achieved in December!)

1/8/2016 Group BLAB – Collaborate with me and others and/or viewers as we discuss topics around your business.

1/9 – 1/10 One on One 15 Review Sessions Q & A – use me as a tool, bring your questions.

1/22 Private One Hour Periscope – Live-stream and how it can be used to skyrocket your media results.

1/29 One on One Private 15 Minute Session to wrap up this course and provide you final feedback as to tips and suggestions with your continued journey with PR/Media exposure and using social media to sky rocket your results.

1/31 Private Group 30 Minute Wrap Up Periscope – Overview and Q&A

This CrossCoach™ How to Get Your Brand In the Media and Use Social Media to Sky Rocket Results, is valued at over $2,500. The speaker classroom style you receive is a dig deep customized approach to the group in each course. My one on one coaching is in place to not only direct you as you develop your action plan, I am also going to use any tools I have to bring success to your 90 Day Goal Plan. I am offering this series of private periscope presentations plus one on one (telephone or Face Time) with me at the low price of $579.00!

$579.00



** THERE IS A NO REFUND POLICY ON THIS COURSE** LIMITED SEATING IS AVAILABLE FOR THIS COURSE

** RESULTS VARY PER STUDENT

** ANYONE IS WELCOME TO TAKE THIS COURSE, HOWEVER THOSE WHO HAVE THESE ‘FIVE MUST HAVES’ IN PLACE NOW HAVE A BETTER CHANCE OF ACHIEVING GOALS FASTER

** ATTENDANCE TO EVERY PRIVATE PERISCOPE IS HIGHLY RECOMMENDED HOWEVER IN THE EVENT YOU MISS A PRIVATE PERISCOPE, YOU WILL BE ABLE TO VIEW IT UP TO 24 HOURS AFTER IT WAS LIVESTREAMED

*** MUST HAVE A PERISCOPE AND TWITTER ACCOUNT FOR THIS COURSE

*** ONE ON ONES CONDUCTED THROUGH SCHEDULED TELEPHONE OR FACE TIME

FIVEMUSTHAVES

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Hi, I'm Lisa Illman.

Business Development Consulting.

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