Twitter Polls

Twitter is an incredible social media platform, hosting over 300 million users. The blue bird has many useful features for small business, entrepreneurs, bloggers and inventors to use for sales development and product development. Below are 5 sensational ways Twitter can literally act as a market focus group for your next new innovation. By using Twitter to gauge potential buyer interest and ideas, you are also creating a buzz about your invention before it even happens. Pre-sales development activity will naturally be taking place as your Twitter following visualizes the products and inventions they are bringing to life. Visualizing techniques are a powerful way to get and stay ‘sticky’ with your following. So while you are enjoying the innovation of a product that the buyer is creating for you, you are also building that ‘know, trust, like’ relationship I often refer to in my live stream broadcasts and emails. Let’s have a look at 5 ways you can get your next new product idea from the right people; your potential buyers!

TWITTER POLL

One of my favorite features on Twitter is the survey/poll tool. You can create a poll for your Twitter followers on your iOS or Android by doing these easy peasy steps.

  • Tap the Tweet button (iOS) or tap on What’s happening?
  • Tap the Add poll icon.
  • Type your poll question into the main compose box.
  • Insert your first poll option into the Choice 1 box, and your second poll option into the Choice 2 box.
  • Pin your Twitter poll to your profile.

By creating a poll, you can gauge your audience and find out what their pain points are, where they are having the biggest problems. After you collect responses, get to work on creating a product that provides the solution! Some keys to getting the ‘right’ people to answer your Twitter poll are using hashtags that attract your target buyers. For example, if you are a Live Stream Strategist like me, you might have a poll that asks the question: “Which live stream platform would you like to learn more about?” Your answers can include, Snapchat, Periscope, Facebook Live, Instagram etc. Once you have identified which platform your target audience wants to learn more about, you can create an online product to help them learn all the ins and outs of live stream. Don’t be afraid to create a few polls and roll them out in stages. You might want more clarification to help you fine tune your product so by all means, layer in a poll questionnaire strategy over an extended amount of time. If you have current clients, or ideal targets customers you know, consider copying them on the poll tweet so they don’t miss out on providing the essential feedback. Don’t be surprised if folks answer your poll and give you additional information in a follow-up tweet or two. This is great information, so take notes and thank them for their time!

 

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TWITTER LIVESTREAM

Use Twitter live stream to inquire what your followers want to help make their lives easier. I started my live stream journey on Periscope, which is owned by Twitter. I was so thrilled when Twitter made it possible to go live from the Twitter profile, so the broadcaster (you) are live on both Twitter and Periscope at the same time. For me, this really opened up my livestreaming audience to be not only bigger, but also more robust. If you are on myemail list that I send a couple times a week with lots of juicy tips and tricks, you know I am always preaching the livestream hustle to entrepreneurs, small businesses, speakers and bloggers. And of course, inventors. Livestream is an effective way to accelerate the know, like, trust factors needed for buyers to invest in you, your services and your products. Using Twtiter live stream will put your face, voice and mannerism right, smack dab in front of your followers. They will be getting to know you while you ask key questions that prove you care what they need. Things to consider when using Twitter live:Practice your broadcast prior to going live.

  • Know what questions you want to ask.
  • Practice, practice, practice what you will say before pressing the go live button.
  • If you ask open ended questions, be sure to have a copy of the video saved so you can review the answers that come through comments.
  • Engage with your audience.
  • Pre-promote your live stream so you have as many folks on live as possible.
  • Do a series of broadcasts for increased feedback.
  • Promote your replay after with an easy way for your replay viewers to answer questions and provide feedback too.

TWITTER VIDEO

You might be thinking, a video? Isn’t that what live stream is? NO NO NO, it is not. Live stream is live (and taped live) while video is only taped. Video gives you a bit more room to create a polished piece of content since you are not literally ‘live’ in front of your audience. If you make a mistake, you can simply start again until you get your video perfected. In addition, you can keep a video short and sweet because there is no engagement. Use the video option as a way to poll people so they can easily reply with a one letter question. You can offer up multiple choice answers just like in the poll option and have them reply in the tweet to you. I like video with polls because of the know, like, trust factor you are accelerating in video. One approach you can take is to have a video during your 1st round of inquiries, a poll the 2nd week and perhaps a live stream the last round. Just like the Twitter poll, you can pin your Twitter video to your Twitter profile!

TWITTER CHAT

One of the most fun and social ways to learn more about your followers needs and how to create a product solution for those needs is by having a Twitter chat. Twitter chats are all about socializing, hashtags and digital partying. If you want to incentivize followers to attend your Twitter chat, offer up some giveaways during the party. Be sure to announce your Twitter chat in advance so folks can plan for the event. Use a specific hashtag for your event which will also draw others into the conversation. For tips on hosting a successful Twitter chat, check out my blog post, ‘How to Host a Successful Twitter Party.’ The key to Twitter chats as a resource for feedback is taking good notes, or having someone take notes for you. Tweets move very fast on Twitter and hosting a party is a full-time job in itself. You’ll want to get a support person who knows the intent of the party so she can be sure to capture all the great information you’ll be getting.

SCAN TWEETS

Just like reading comments in Facebook groups is a great idea to find out what is causing people the most problems, you can also scan through tweets on Twitter to read folks are saying about their specific needs. People express themselves on social media, so simply reading what they are experiencing is a very real and organic technique in collecting data. Some tips to finding tweets quick are:

  • Use the search tool for words similar to your industry.
  • Scan tweets of your competitors, industry professionals and influencers.
  • Review customer service tweets from your organization and organizations that offer similar services and products.

Take note of what issues are regularly coming up among people. When a majority of folks are having a similar problem that doesn’t seem to be going away, you could very well have yourself a new problem. Scanning tweets is a flexible alternative because you can stay anonymous, scan at your leisure and read data that wasn’t coerced at all. This is a very real and effective approach to using Twitter as a resource to your next new product idea.

All of these features on Twitter can be used as stand alone practices or with bundled together for a market focus strategy. The best thing is, you do not need much overhead to execute these processes. The money you can save can be used to invent the best product from all the great data you receive.

For more Twitter tips, hop on my email list and receive 2-3 emails a week. Click here to get on the email.

 

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Hi, I'm Lisa Illman.

Business Development Consulting.

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